March 5, 2003

Web Statistics - Web Analyitics

Tracking your viistor and website traffic is important. You need to know where it comes from, what keywords and if your using Pay Per Click advertising having a dependable way to track conversions is critical. If your one of those people that have PPC ads going and don't use tracking like the kind Web Trends offers, you could be losing big money, I was.

You need web statistics to know what keywords and keyword phrases are converting into sales and those that don't. I found several keywords that were not converting and dumped them. My CPA is much better  now. You'll be glad you started using web statistics and the company I went to was Web Trends

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