December 21, 2003

Overture - Pay Per Click

Overture is a fast way to drive a lot of targeted traffic to your website quickly. Since this is strictly a pay per click search engine service, you have to have an advertising budget and an account with them to get started. It takes about 3 days to a week to get your advertising website approved due to a real person having to look at your site and make sure the keywords you are bidding on are relevant to your sites content.

Using PPC advertising like Overture's you get traffic in about 4 or 5 days and if your into testing and tracking conversion results, Overture is one of the fastest ways to determine the effectiveness of your sales copy, make little changes, test, make more little changes and fine tune the sales page till it gets the best conversion possible.

There are other pay per click (PPC) search engines around but Overture is still the biggest pure PPC engine around.

 

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