April 21, 2003
Overture Changes Minimum Bid
Overture has a new minimum bid for keywords now. It was 5 cents a click, now its 10 cents. I suppose if they can deliver quality traffic from its advertising network most of us will be happy. I won't be changing any of my old bids and since they have been grandfathered in the price won't change.
Also if you've been using one of those auto bid management programs your in for some headaches installing updates. You could check your bids anytime you wanted as often as you wanted and this kind of program has prompted these new restrictions.
Imagine only being able to check your keyword position 48 times a day. There are other changes but this one made me grin because those guys that ran bid management programs had them going all the time and as soon as a bid was placed the program would outbid you. Personally I like the changes.
Oh and good news, I think … Overture added ESPN.com to their network.
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