Overture - Aquires AltaVista

One by one the established search engines are disappearing and the field of players gets smaller.

With the buyout of AltaVista another true search engine bites the dust. Will AlstaVista become just another pay per click pawn in the online marketing game? Overture's has pioneered the pay per click revolution but somehow I don't see AltaVista as a major player any more.

One each fish getting eaten by a larger one. Who's next?