April 28, 2003

MSN to Extend Inktomi Contract

SEO News

MSN Extends Inktomi Contract

MSN has extended their agreement with Inktomi through December 2005. So far it isn't clear whether or not this is an exclusive arrangement or if Microsoft could substitute another engine during that time frame.

It does give a much needed boost to Inktomi and especially to their new "parent" Yahoo who was otherwise facing the possibility of losing MSN as a customer.

Anyway, at least for the interim, traffic generated via Inktomi is set to increase due to the engine being used at both MSN and, expectedly in the near future, Yahoo!

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