LookSmart Pay Per Click Not Delivering Quality Traffic

So you guys know how back in April last year LookSmart changed their directory listings to a pay per click model suddenly.

I didn't mind really since the terms I was bidding on were about $3.  So it was still a deal. I have made a lot of money with my directory listings over there. But something has changed about the traffic they deliver.  The details of how they gave certain listings higher placement over others was controversial and to be honest I don't want to waste your time, or mine, laying it all out.

So watching the clicks that  "they say" I got and comparing the server logs, I have finally drawn the last straw. I have stopped my pay per click advertising. LookSmart actually had the stones to tell me that I really was getting all that traffic and my logs were in error.

The bottom line does not lie. Before, we got 1 out of 8 clicks converted. Now 250 clicks and No conversions. Even if my logs have totally gone offline these numbers speak to the quality of the traffic my pay per click ads was getting now. 

LookSmart's pay per click advertising is not delivering quality traffic now. So this is just a heads up on my experiences. Maybe I will through a $100 at this later but for now, I do not believe LookSmart is worth the time it took you to read this post.

 

The writing is on the wall for LookSmart. Any big accounts they approach will see all the bad blood against them and pass on working with them.