It seems to me that this issue is getting a lot of negative press. Google this, Google that.  Well reciprocal linking has been around long before they raised the bar and sent everyone running around like crazy, trying to figure out what to do next.  I'm here to say that I'm a believer in reciprocal linking.  IMO it is much easier to get traffic to your site with a good reciprocal link exchange than it is to chase your tail trying to fit into what ever the current buzz is.  

It is wonderful if your the type of person that can write articles and submit them to article directories to get one way links. But as a web site owner ( I run Many sites) time is limited so I will take a reciprocal link in exchange for initial results. Chances are good that no matter what you do you still won't get a top 10 ranking for your keyword terms right out of the gate anyway. Why? Because you need links and the top search engine positions already have those so start with a reciprocal link exchange and add other kinds of links over time.

I've been successful at getting some top 10 rankings, made some bucks, but there is always someone that will optimize a better web page and get more links than you.   So I really do like reciprocal links because they have sent traffic to my sites.

I can't see Google banning reciprocal linking now that AdSense Publishers are making them so much money. Reciprocal links will be the best, easiest way to get spiders and real eyeballs to your website.

If you have hours on end to manually do reciprocal links, write new content or blog about your niche go for it. You can get creative and even finagle one way, three way or article link backs, The more sites you run, you will see the benefits to using a quick reciprocal link exchange to save your time.

Most of my sites are sales sites and not all that content rich so getting people to link to it out of the goodness of their hearts is not going to happen. So, what I am going to say here are my tested results. In short, the automated link exchange I have on my site does bring me traffic. On my AdSense sites as well, I have seen positive proof that this link exchange has increased the daily traffic as well as the click revenue.

In my mind any link that brings you traffic is a good one and somehow  I don't see Google objecting to my website bring them revenue. They don't expect everyone to know all the tricks, traffic strategies, or to have a crystal clear understanding of what they expect. So penalizing the reciprocal link exchange is silly thinking. Reciprocal links are good traffic exchange strategies and practically the foundation the web has been built on.

I run over 50 sites right now with more on the way, and for $4 a site I can get a lot of links to my site right away. It is true that you should try to get people to link to you for the joy of doing it but I'm telling you now, It don't happen easily if your a commercial website, selling something,  or have an AdSense ad showing.  So check out this reciprocal link exchange and sign up.  You will find link partners and earn $10 per referral.

There's a lot more to say bout reciprocal link building but I just wanted to rant on this for a spell.

An Internet Marketing New comer broke most of the records with regards to sales last yer in February. I bought the course paid $1000 and promptly read it, listen to the Cd's and DVDS and when I got to the part where I had to install the software he was using to make this empire happen, My brain blew a plug.  I was several months later when I was finally ready to sit down and figure it out.

The point is that you will get a hard sell on this new product "the 7 Figure Code.  Current cost is $497 and goes up $797 Friday the 13th

Many JV partners have sent out email to their lists offering nice bonus packages if You purchase through them. The best one I have seen is from Jeremy Burns, so if your interested look him up.  My thinking is that if you buy stuff and don't use it but leave the material on a book case then you are probably not the right candidate for this course. Internet marketing course like this needs to be read, after all it is the 7 figure code!

http://www.the7figurecode.com heck it. If you do read and followup on things like this, Find the money somewhere and buy it.

Using frame tag on your web site is very assistive, especially when your web
sites contain of many pages. The good thing about using frame tag is, you need
only little efforts when updating your site.
However, this method has it's negative impact in SEO, because many search
engines can not recognize web pages that use frame. So, even you have very hard
work in SEO-ing your site, it is difficult to get the good positioning on search
engines.
So, what should we do?
Well, let's look back of the basics of search engine optimization. Always
remember this 2 keys:
1) Make your web site readable by human visitors and spiders. This is the main
key for your site to be indexed on search engines.
2) Optimize your site with it's prior keyword or phrases to get the top on
search engines.
You can not do both in your frame tag. Use noframes tag. Describe your keywords
here. Use the general search engine optimization rules:
# Repeat keywords in title tag, both meta keyword, meta description tag, this is
a part of search results, Heading tag, including heading 1 to heading 6, first
trivial lines of your web page (many search engines use this trivial lines as a
part of search results), links, alt attribute in image tags, etc.
Repeat keywords several times in good sentences and please avoid too much
repeating the same keywords and phrases that make impressions on dissonant and
repeating since search engines will assume it as spam. Please not that you
should only repeat keywords and phrases until you get 5%25 in keywords density,
and not more than that. Exceeding keyword density than 5%25 will make your site
being penalize by search engines.
This method will much help you in search engine positioning.

Endar WS is a SEO copywriter. Visit his site for more information of search engine optimization and get your url listed on the top 25 of free search engines.

Adsense Secret #1
Color Blending is making your adsense match your content. Visitors have developed ad-blindness to adsense unless you make it seem part of the adsense content. Instead of having a border around the adsense, make sure it doesn't stand out too much on your adsense website.
If you website uses a lot of borders to separate content then maybe using a border for you ad will actually look better. If so then add a border. However most of the time having the adsense inside of content to where it looks like it is a part of the actual content is the best place to put it.
Adsense Secret #2
Adsense Tracking is how the adsense pros earn big with google adsense. What does tracking have to do with adsense? Everything! When you track your ads you start to find out what ads are actually performing and earning you money and what ads are not.
Think about it. If you could "fire" the ads that aren't making you any money and replace them with ones that will, you will be increase your profits. Tracking allows you to do this.
Adsense Secret #3
Adsense Positioning is another crucial step to increasing your adsense profits. But what areas are the best? Simple. Here is a heat map on the best performing adsense positions.
http://www.testingadsense.com/img/adsense/adsenseheatmap.gif

John Long is the webmaster behind TestingAdsense.com, a site that offers a free 5 day course on getting started with Google Adsense.