For best results in your SEO Marketing use a unique IP.
I can speak from experience about shared ip vs. dedicated IP web hosting, and the results from a move to more affordable shared ip hosting.
Today there are hundreds of web hosting companies that offer what is called reseller hosting accounts. What you get with these types of accounts is really very appealing but what you don't know will cost you a lot of money.
Here's the picture, you get the ability to host unlimited domains, sounds good but this is same shared ip, not dedicated ip hosting. Higher bandwidth allotment, more disk space or storage space on the web server and the ability to resell portions of your disk space. Most reseller web hosting accounts are used for personal/business domain and not actually resold like a web hosting company.
As I said, this is a shared hosting environment in which many websites share the same ip address. One of the potential problems with this comes from the possible unethical behaviour and web promotion tactics of someone sharing the same IP.
You can't control other website owners or their promotional tactics. There are a lot of things the search engines frown upon and even penalize a website for doing. Whether they do it unwittingly or deliberately, rather than investigate a website owners intentions or knowledge of search engine optimization do's and don't's , a search engine will simply penalize or ban an ip.
This means you could get the penalty tagged to your website as well as everyone sharing that ip. Is this fair? Not really but this is just one of the pitfalls to shared IP hosting. In fact this may be one of the reasons for the poor search engine performance that resulted from a switch over I did for a client recently.
On the flip side of this there is Good News! Dedicated IP web hosting has many advantages but just to name a few.
By switching your domains to dedicated IP web hosting your risk of being associated with penalized websites is eliminated.
Also, this is very affordable web hosting these days if you know where to look. You can't depend on the so called "best hosting" or "top hosting" sites that show up on the top of the paid adverting to give you the best site possible. They do offer some good deals on hosting but you need to look deeper to find the really awesome web hosting deal.
Another advantage is an better search engine positioning. A search engine spider records all the ip numbers associated with the domains it finds in its travels across the net. It makes a kind of map of the links between sites, measures the incoming and outgoing links on all the sites and the long and the short of it is that those websites with unique ip's get better results.
For instance, I started out hosting my client and personal websites using unique, dedicated IP web hosting. I also did my own search engine optimization for my niche websites as well as a couple of clients. In fact, one client had about 20 domains each hosted on its own dedicated ip. all doing well.
Imagine if you will a situation where you need to cut costs or increase profit margin. You see an opportunity to get hosting for all your sites at a mere $50 a month or even less. Very tempting.
But what if this very effort to save a buck would cause the empire you've built to falter. This is what my experience with shared ip hosting found. Trying to cut costs like this was like pulling a plant up buy the roots and if your hosting your domains on a shared ip foundation, you may find more fertile soil
With today's competitive nature for even the smallest niche, the risks of shared hosting environments is not the deal it once was could even be the reason for the under performance of existing web sites.
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