March 28, 2005

Why Choose Live Customer Support

Provide live online customer support -
Add live help to your website as a new line of communication between your customer service, help desk, call center representatives and your website visitors to improve your response times and make your team more efficient.
It is commonly accepted knowledge that 90% of online visitors prefer human interaction.

Reduce customer support costs
Providing online customer support via live help as an alternative to traditional phone and e-mail is not only preferred by your customers, but its also more cost effective. 
Some surveys estimate that while phone support typically costs $5 - $30/transaction, online support can be over 10 times less expensive. 

Help answer pre-sales questions.
If a potential visitor has a question, chances are if they don't get it answered right away, they will leave and never come back. Live support gives customers a one-click solution to getting their questions answered immediately.
"Online customer service improves the chance of e-commerce by 40-60%"

Reduce shopping cart abandonment
Give your potential customers immediate access to someone at critical points of the buying process.
Up to 66% of all shopping carts are abandoned for service related issues.

Improve customer loyalty and satisfaction
The typical response time to customer inquiries via e-mail is over 24 hours, and many go completely unanswered. Web based chat provides live help immediately, letting your customers know that your organization cares about all their needs.
"When it comes to building customer relationships, 72% of those surveyed said resolving problems quickly would most likely lead to further business."

Convert more visitors into customers
With live help you can convert your website from a place people go to learn about you, to a place where you are building strong relationships with each and every visitor, and converting those relationships into sales.
Integrated customer service via chat has proven to reduce abandoned shopping carts anywhere from 20-50%.

Create more effective marketing campaigns
Integrate live help and surveys into all your marketing campaigns, including pay-per-click advertising, e-mail, and ad words. Rather than having a potential customer simply read your marketing materials, you can let them interact directly with your organization, or collect the critical information you need to improve your business.
Thirty two percent of marketing directors ranked email as their most effective marketing vehicle and 82 percent placed it in the top three.  How do you plan on standing out?

Learn more about the people visiting your site
All the data analysis and customer profiling software in the world is only going to drive your business so far. At some point, you want to get a real sales person in front of potential customers so they can ask the right questions and direct your visitors to the right place. Live support is the only tool that can do this effectively.
Right now, only 1% of all web stores offer personal service like live help.

Velaro

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