May 4, 2003

Building a link reputation! Link Popularity too.

Youre's a thought, What if you could build a website with content that is useful and helpful to a search engine visitor? Don't stop there search engines are not the only source of traffic on the web. Links to your site will get you traffic.

One thing is for sure. Every visitor you get will leave your site %100 of the time. Even if they buy from you, they will go elsewhere. So do them a favor and your link partners by sending them off to a recommended resource. Link reputation starts here.

Building link popularity is one thing. Easy enough if you know how, You can control the whole links to you thing with several on topic mini-nets. Like a wheel with spokes and the rim lining each one to the next but all linking to the central hub. Y

ou need to have each website in a different C class IP so hosting with say 10 websites (for small networks) would cost you. It won't do any good to have your sites in the same c class ip and linking to each other. In fact chances are good you will get a penalty.

I get to my next point. Link reputation. So many sites will link to just anyone regardless of whether the content of that site is even remotely related. This means your outgoing link must be to a topically related website.  At the very least the page the link is on needs to be directly related to the link.

For example your title tags, description, keywords content, heading tags ect all need to be related to what the reader will find once they click on your link. So don't mix metaphors so to speak. Don't put links about travel on a page that has no traverelateded keywords or content.

Take the time, make individual link pages related to the outbound links content. Put only 1 link and a short paragraph linking to the main page and a couple of inner pages too. The link reputation of this page will be good and with this kind of above board linking strategy, link partners will be only too happy to consider any linking proposals.

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