November 21, 2002
Google Adwords - How to get a Top 10 Listing.
Ever see an SEO expert bragging that they can get you a top 10 listing in Google, guaranteed? It's true but it's not what you may think. Google AdWords is the pay per click advertising program that can get you on the front page of any given key word provided you can pay the price of a click.
Google launched the Adwords Program in February. This program will eventually make them the "Big Dog" of PPC advertising. Google's formula of relevancy and click through popularity make it unique among its competitors. The top bid does not always get the higher position.
Google Adwords is worth using if you know the cost per acquisition. Every Internet marketing campaign needs to incorporate the pay per click model into its budget as it is vital to stay competitive. At this point in time it is likely that your competition is not savvy to ppc and its benefits.
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