Effective Copywriting Proper English?

Do You Always Have To Use Correct English

Many copywriters believe that they always have to use correct spellings and astute English when they write a sales letter. However it is not always the case. Copywriting has got very little to do with “actual writing.”

Only a mere portion of the whole letter involves “actual writing.” It is basically how you format it and how you present information to your prospective client.

For example: What if I sent you a letter that was typed with an aged, broken up word processor, with all kinds of grammatical mistakes. And the letter said, behind all these typo errors, I have chosen you through a lottery to give you a billion dollars as a windfall gain. Do you care about the errors and spelling mistakes? No. You are now on Cloud Nine with joy.

On the other hand, assume that I type out a perfect letter on the best quality paper. No spelling or grammatical errors. I also spray in some perfume. But at the end of it I am trying my best to sell you an old dilapidated building in the outskirts. Now do you care? Oh, no.

It's not how you articulate it that really matters, it's what you state.

The bottom line is: There can be exceptions to this, but the truth remains that if you focus on distributing your proposals to people who have already shown that they are interested in products or services similar to yours with a truly irresistible offer, your chances of bagging the deal are far higher than if you just approach semi- or non-interested people with a perfectly written sales letter.