Effective Copywriting Lucid Writing

A Rapid Lesson In Writing Sales Letters In A Lucid Manner

 

What kind of sales letter gets read? What kind of sales letter enhances selling? What kind of sales letter keeps the reader’s interest intact till the last word?

 

I would say that it has to do with the “conversational tone” of the sales letter. You feel that you are at home with a good friend who is giving you some advice over a refreshing drink and snacks. You are relaxed and comfortable.

 

So how do you generate a conversational tone?

 

1) Use succinct sentences. When you talk to a friend, you talk in phrases. You do not use long, winding, and difficult jargon-filled sentences.

 

2) Use descriptive word pictures. Use words that will create an image in your mind. Describe it thoroughly. Create an image.

 

3) Write whatever comes from your heart. Do you edit when you talk to your friend? Rarely. Similarly, keep writing whatever comes from your heart.

 

4) Talk to your prospect in her own language. Mention something she can identify with, that is not in professional parlance.

 

Just give it an attempt and see the change.

 

A few tips to format your sales letter for improvement

 

1. The headline should be catchy and at the apex of the page so that the reader can view it without scrolling.
2. The finest color to use for the headline is RED.
3. Insert your name near the top of the page and before the body of the "sales" text and also at the bottom of the "sales" text.
4. Scan your real signature and insert it.
5. Use sub-headlines.
6. Sub-headlines should be the identical color as your main headline, RED.
7. Draw interest to your testimonials by inscribing them in separate boxes. You can also use a separate color for the box.
8. A good testimonial should state specifically what the satisfied customer liked about your product, service, etc. Highlight the specific thing that person liked.
9. Try avoiding putting the price in red, as red would mean stop. It may be good for the headline, but it is not for the price.
10. Bonuses should relate to your offer.
11. Highlight important parts of your sales letter.
12. Use a payment method that has some credibility and acceptance, and even better, include several different payment methods.
13. Just like they work on paper, sticky notes on your website encapsulate your visitors’ attention for a few seconds. See that those seconds work for you.
14. Use white space to give a break in the clutter. Give the eye rest.
15. The font and color chosen should be readable and attractive.
16. A sales letter should always use a call to action. Specify how you want your prospect to act. Don’t presume that he will know.