Effective Copywriting Long or Short Sales Letters

What Is Better – A Long Or A Short Sales Letter

 

Does a long sales letter generate sales or a short one? In actual fact, long or short is relative. The basic objective is to be interesting. If the sales letter is interesting, then it can sell your product or service irrespective of the fact that it is in one page or 24 pages.

 

It has been noticed that a long, interesting sales letter constantly translates more prospects into buying customers.

 

Why is this so? A long and interesting sales letter makes the reader feel at home with a friend. It evokes a feeling of companionship, which deepens as the letter proceeds. It talks to you as if it knows you and cares for you. It creates a bond.

 

Your letter has to identify with your prospects and try to know their real needs.

The letter should make them feel that you empathize with the reader and realize his problem. It should make them feel that yes, you do care.

 

This creates a sense of trust. The prospect feels that you surely understand his problems and keenly awaits your solution.

 

Your letter should be customized for each prospect. Avoid the “crowd mentality.”

 

Faith is the most significant emotion that you need to win. Once your prospects start trusting you, they will not only purchase your product or service but happily recommend it to others. Grape vine or word of mouth is yet another valuable marketing tool.

 

So use long interesting copy for your sales letter.