Effective Copywriting 107 Using Power Phrases

Do Short Powerful Phrases Enhance The Impact Of Your Sales Letter?

 

A slogan is a “noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience’s mind like glue to paper.”

 

What makes a slogan unforgettable? Conciseness is first aspect to consider—normally 10 words or less. The slogan should follow a particular rhythm.

 

Third, what are the benefits for using slogans? Brevity, as mentioned earlier, meets the requirements of today’s fast pace. Slogans also manipulate decisions, persuade, and add trustworthiness. A slogan usually makes it easier for the prospect to remember and identify a product or service.

 

Simple powerful phrases motivate your customer's feelings and generate an emotional decision to buy from you. You can augment your sales by using powerful phrases in your sales letters.

 

A powerful phrase helps your customer envisage how he will feel when he owns your product or uses your service. It creates an imagined feeling and motivates your customer to translate that feeling into reality. Power phrases increase a customer's longing for your product or service and cause an emotional decision to buy.

 

Creating a power phrase is simple. Start by recording some of the main benefits your customers receive when they decide to buy from you. Then merge a few highly expressive action words about one or more of those benefits into a short phrase.

 

Given below are some examples of power phrases used by different types of businesses:

 

"Quick! Simple! Affordable!"

“I assure you immediate result on my product.”

 

Look at the words used in the above two power phrases. Power phrases use effective words to create forceful statements.

 

Most effective power phrases usually unite 3 words or 3 groups of words together in a series. Take for example:

 

"Save time. Save money. Save Hassle."

"Quick! Simple! Affordable!"

 

"Enjoy it while at home, in the office or in your car"

"Authority, Performance and Momentum"

 

There are five major slogan types:

• A feature:  an exclusivity or difference between a substance, product or object. Example: "Write an ebook in 10 days."
• A benefit:  a result that someone receives. Remember, this saves you [time or money].
• A query:  thought-provoking methods. "How would you like to earn without having to invest a single penny?"
• A challenge:  a dare. Example: The Marines, "We are only looking for a few exceptional men."
• A structure:  a design that might be put together for a particular purpose.

 

There are seven ways to make a slogan memorable:

• Make it thrilling
• Be arrogant
• Self-referencing
• Figurative, playful or humorous
• Inspirational or motivational
• To generate painful memories
• Use of dramatic language

 

Life slogans help invigorate goals, dreams, and even change beliefs. In business, slogans are usually used for introducing self, prospective presentations, on websites, in e-mail signatures, and even at speaking engagements. Be imaginative, use a slogan in each of your sales and marketing processes, and change them regularly if you need to.

 

Where do you start to build slogans? Read through any of your notes or material. Emphasize phrases that contain high energy. Rhyme helps create outstanding slogans. Read poetry for cues or language that influences or inspires.