What Fundamental Questions Should Your Sales Letter Answer?

 

Who Are Your Prospective Customers?

Before writing your sales letter, you must target your customer group. You should know whom you want to sell your product or service to. If you were offering a golf stick designed to play golf, you wouldn’t market it to men in general. You’d taper it down to people that played. You have to be very specific.

 

How Is Your Product or Service Differentiated?

What makes your product different from the competition? Have you undertaken a comparative study? If there is anything unique about the product, then flaunt it to the readers.

 

Why Should The Prospect Have Faith?

With all the scams and fake information being given through advertising, skepticism sets in pretty fast. So you need to make your prospect consider what you’re telling them is the irrefutable truth. Build your credibility by offering statistics and testimonials.

 

What Are All The Benefits Your Product or Service Offers To The Consumer?

List all the visible and not so visible benefits that make your product irresistible to not accept.

 

Why Might Your Prospect Reject Your Offer?

Walk a mile in the shoes of your prospective buyer. This way you will know what reservations or objections he may have. Once you know it, work on it and resolve the queries.

 

Why Should Your Prospect Act Now?

The ending question you must reply for your prospect is why he needs to act without more ado. Give him an authentic motive to act instantly. Give him a special price if he acts within the next few days. Or tell him quantities are restricted and once the stock is exhausted they won’t be sold at the same price. Just make sure that your exigency is credible.