Impression Fraud PPC Declining Click Thru Ratio's

So one way to drive your costs up with Pay Per Click is to actually click on your ad, thus costing you the bid price. Another way people use to attack Google campaigns is to simply search the keyword repeatedly. The mechanics behind this are not important here but the result could be you ad CTR drops below the Google minimum requirement and it gets disabled as a result.

There is a very high likelihood that one or more of your competitors are responsible for this fraud. They will disable their own ads first then they will engage in artificially inflating the impressions. This is an exploit in the AdWords CTR algorithm as none of the other PPC engines use it.

Complaining to Google is a tiresome task that demands hours of your time researching and tracking your competitors, the time of the impressions and who was no advertising that usually does then magically reappears after the storm. Personal experience is the time involved is not worth it.

You may be a different personality type but Impression fraud has been around for a long time and its not going to go away. Cost of doing business in my book. But if you feel your being ripped off, be aggressive and let Google know.